The Pet Food Pioneers

A pioneering pet food brand, we’ve been at the forefront of the healthy pet food market since the company was founded by veterinary surgeon John Burns in 1993. We specialise in using simple, healthy and wholesome ingredients to create award-winning recipes that pets love. With the creation of our Original Chicken and Rice recipe almost 30 years ago, we’ve released a variety of healthy and hypoallergenic pet food ranges, all using a single protein source and ingredients that are as healthy, wholesome and sustainable as possible.

Since our humble beginnings, we’ve won numerous awards, sold over 2 billion bowls of healthy and wholesome pet food to date and have continued to support shelters, charities and community projects across the UK by donating 25% of our profits every year.

† Which? Magazine, voice of the Consumers Association, brand dog food survey 2020. *Based on figures from 2020.